THE GOAL
PowerPublish’s key problem is they were a using 3rd party software instead of building their own platform and had no control over the user experience. When relying on this 3rd party software, PowerPublish had to conform to the features, functionality, and design of that software, which didn’t always align with the company’s brand or user needs. Additionally, if the 3rd party software experiences downtime or other issues, it can have a direct impact on the company’s operations and reputation.
THE SOLUTION
PowerPublish decided to build their own platform and engage us to do the UI/UX Design. Building a custom software platform allows for greater flexibility and control, which would enable PowerPublish to tailor the user experience to their specific needs and requirements. While building a custom platform does require a larger investment upfront, the long-term benefits in terms of user satisfaction and operational efficiency outweighed the costs for PowerPublish.
THE RESULT
After six months of development and design, PowerPublish’s custom freelance writer marketplace launched successfully. All the users praised the platform not only for the look and feel, but also for the user experience problems it solved. We were happy to quickly design and deliver such a positive outcome for the company.
TOOLS
- Figma
- Illustrator
- Photoshop
- WordPress
- Divi
Industry
- SaaS
- Writing Services
- Hiring Platform
