THE GOAL had two problems. The first was that the website was built quickly with a basic design so it didn’t have a modern SaaS website feel. The second was that the software platform was not using a cohesive style guide with a modern brand design.



The goal of a website and software redesign is to create a user-centric design that is intuitive, efficient, and visually appealing. The redesign should improve the user experience by addressing pain points and streamlining tasks, ultimately increasing engagement and conversions. The design should be consistent with the brand’s identity and messaging, while also being adaptable and responsive to various devices and screen sizes. A successful website and software redesign should ultimately enhance the overall user experience and provide an easier to use platform for users.



The redesign was a success for both and their software. The website came out with a much more modern design that was on par with other SaaS websites. The software styling was also achieved by integrating cohesive styling between the website and the software by implementing a standard brand guide. Overall the project was a success and the client very happy.


  • Figma
  • Illustrator
  • Photoshop
  • WordPress
  • Balsamiq
  • InVision


  • Marketing
  • SaaS